The iShares Tracking Challenge is a kinect game created to demonstrate how effective the iShares Eurostoxx 50 ETF is at tracking its index.
The player is to balance a ball on an ever changing rotating path by rotating with their hands so it becomes horizontal again. As the bigger bends arrive, complete with chicanes, the task becomes more than trivial.
Conception: M&C Saatchi
Delivery: M&C Saatchi & Richard Burns
iShares Tracking Challenge